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For some reason, this is becoming an increasingly common pattern amongst the websites of "mainstream media". It's like they all got the same memo one Monday mo
by dshah 18y ago
For some reason, this is becoming an increasingly common pattern amongst the websites of "mainstream media".
It's like they all got the same memo one Monday morning: Hey, if we break up our articles into 5 pages, we get 5X as many page views!
- ScottWhigham 18y agoEven if you don't like the page views metric, people are looking at "Time on site". Have to make a reader load a new page every 150 words will definitely increase that! I was reading a Perry Marshall book the other day and he talks about how there are five groups of people visiting your website: * People who will never buy ("Noes") * The No-Maybes * The "Maybes" * The Yes-Maybes * The people who will buy no matter how many barriers you put in front of them ("Yesses") The people reading all four pages of this article are the Yesses w/o a doubt. No casual reader wants to click, click, click, click, click, click...