Most of the consumers have little choice in their consumption. Investors who are putting millions of dollars knowingly into companies that harm the environment

Most of the consumers have little choice in their consumption. Investors who are putting millions of dollars knowingly into companies that harm the environment are doing it intentionally. There is no comparison here. It's easy to change thousands/hundreds of investors responsible for these companies than billions of consumers. We have tried putting responsibility on consumers and it utterly failed. 90% of plastic isn't recycled. Many companies which promised to take your blue bin and recycle it sent it to China and other Asian countries. Repairability has only gone down.