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To be fair, of the last three years of owning an iPhone, I can only remember two or three instances where I was reading about an app and had an impulse to purch
by j79 15y ago
To be fair, of the last three years of owning an iPhone, I can only remember two or three instances where I was reading about an app and had an impulse to purchase it right then and there.
I do see/understand the advantage of having a deep-link on their homepage allowing me to purchase the app without having to launch iTunes (or the App store on my iPhone), but of the few instances (Camera+ was one and I forget the others) I didn't find the "friction" of having to launch the app store on my device much of an issue.
On that note, purchasing apps is more of a "casual" thing for me. When I'm interested in buying an app, it's usually done in "batches". And it's usually done when I've got nothing better to do (before bed, on the train, etc.) so settings where browsing the app store on the phone is the most comfortable.
- MatthewPhillips 15y agoIs it possible that your habits are partially trained by the device's strengths? It's easy to install from the app store so that's what you do. Don't you think that if you could install apps from the web you might do so after getting used to the feature? It's a new feature for Android, so this article is really just hitting on how to market to users. It's saying play to Android's strengths, don't try to market the same way you market on iOS (which involves getting on the featured app list). The Market is much more algorithm driven in it's rankings so that approach doesn't work. But if you can spread your app in a viral manner on twitter and facebook with a link straight to purchase/download, how can you say that's not good advice?
- gte910h 15y ago>It's a new feature for Android, Oh, so by android he means, 5% of android owners. Sorry, that's not a great thing to base a strategy around and it would be nice to clarify the different methods iOS has and the fact that this is only in Android W.Y.Z and only 3 phones have that delivery mechanism yet. (Don't think I am not POed that apple is again on multiple versions. Why are they lagging the Verizon iOS version).
- vetinari 15y agoNew as "since 2.2", which means something over 2/3 of android users can use this feature.
- MatthewPhillips 15y agoActually I meant new as in since January. But yes, it works on most Android phones. I meant new as in people aren't used to using it yet. It's something I'm sure a lot of Android owners aren't aware they can do. Which might be an advantage for those developers who do use it in marketing.
- gte910h 15y agoI'm seeing 61%: Android various versions of OS 2.2 market share exceeded 61% of statistics from http://androidmet.com/03/android-various-versions-of-os-2-2-market-share-exceeded-61-of-statistics/ http://androidmet.com/03/android-various-versions-of-os-2-2-...
- MatthewPhillips 15y agoI see that you're taking this as an Android vs. iOS conversation and not a "how to effectively market to different audiences" conversation. I'll step out.
- gte910h 15y agoI contend it is either A> Not a new feature or B> Not well distributed. Show me a publication date of the feature and installed base and we'll talk. It's either not new (which would make it a valid strategy item) or it's not widely available/adopted (which makes it useless). This isn't a niggling unimportant point. iOS had the same issue when they basically left 3G and older phones behind as android does with certain features.