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Because Facebook, by it's nature, is designed to filter content. It turned everyone and everything into a content generator, even down to the level of "Jimmy li

Because Facebook, by it's nature, is designed to filter content. It turned everyone and everything into a content generator, even down to the level of "Jimmy liked a post by Burger King!". It gives everyone access to this unfathomable ocean of content, and then filters it down to something a person can consume. Some of filtering is based on what the user wants to see, some of it is based on some notion of how "good" a piece of content is (scored by likes and engagement numbers), some of it is from advertisers paying to have their content make it through the filter, and some of it is Facebook deciding what should be seen and what shouldn't (mostly driven by their desire to keep you on the platform). Every single thing you see on Facebook has made it through a huge filter that ultimately decides if it's something you should see or not. And the inevitable outcome of building a gigantic what-information-do-you-get-to-see machine is that there are many, many parties trying to influence the machine. Phone lines don't have that problem.

Thorentis 6y ago
This is a fair point, but I think the political aspect is an "emergent property" if you will, rather than an inherent one. If Facebook limits the filtering to engagement, then it isn't the fault of Facebook that political content is engaging. That's just human nature. Disasters, outrage, politics, polarizing topics - these are all popular topics both online and off-line, and apread quickly as town gossip well before Facebook. It is only when Facebook steps in and says that particular topics need to be exceptions to the filtering rules that apply to everything else, that they make themselves into a political actor. For instance, let's say that the news feed showed you content based purely on number of likes. If political posts get lots of likes that isn't Facebook's problem. If the same ranking rules apply to all posts (# of likes) then they would remain neutral. As soon as Facebook says "content from x person will have their ranking artificially changed to reduce/increase engagement with it" thereby making an exception to the rule that applies to everything else, they have now become a political actor.
- tkzed49 6y ago
  Whether or not a property of a system is emergent does not seem particularly relevant to discussing its effects. It would be nice if we could just look at the way a platform like Facebook works, or see that it does not intend to be a "political actor", but the reality is that its effects are destructive. It has a strong effect on politics. The effects of Facebook are not outside of its responsibility simply because it isn't programmed to be political.
- mikenew 6y ago
  I agree with what you're saying; pointing a finger at one particular thing and saying "this gets suppressed" is a bad solution. In fact it probably opens the door to a whole new category of problems. But... I think what we're seeing with political content is just a symptom of the real problem. > Disasters, outrage, politics, polarizing topics - these are all popular topics both online and off-line, and spread quickly as town gossip well before Facebook. This is true. But when information spreads through people's conversations with each other there's limits to how fast it spreads. There's also a lot of room for dialogue and different perspectives. If I have some silly conspiracy theory that I want to spread around, it's going to be pretty hard to convince the people around me that 5G is going to activate microchips that were injected into my bloodstream. They will likely point out that basic laws of physics don't really allow for that. But if I know how to game a social media algorithm[0] to connect me with millions of people that are susceptible to that kind of thinking, I could convince a shockingly huge number of them to believe it[1]. Especially if the social media platform isolates those people from opposing opinions and connects them with people that think similarly. I think social media is like removing the control rods from a reactor. Those basic human flaws are now being amplified and capitalized on at a scale we can barely even grasp. And it really doesn't matter if Facebook, Twitter, etc. are "at fault" or not. It's a fundamental problem with this services and the problems will continue to get worse. 0. https://www.npr.org/2020/07/10/889037310/anatomy-of-a-covid-19-conspiracy-theory https://www.npr.org/2020/07/10/889037310/anatomy-of-a-covid-... 1. https://www.cnn.com/2020/04/13/us/coronavirus-made-in-lab-poll-trnd/index.html https://www.cnn.com/2020/04/13/us/coronavirus-made-in-lab-po...
  - adamsea 6y ago
    Agreed. It’s all pretty new stuff in a lot of ways and we are just starting to figure out what it actually is.
- paulgb 6y ago
  > let's say that the news feed showed you content based purely on number of likes Does any site actually do this successfully? It seems to me that even sites that lean heavily towards algorithmic curation (including HN) still have an element of human veto.
- whateveracct 6y ago
  > This is a fair point, but I think the political aspect is an "emergent property" if you will, rather than an inherent one. This is like saying discrimination that gets baked into an ML model isn't the creators' fault imo.
  - Thorentis 6y ago
    No it isn't. The creator chooses which data to feed in, and which not to. Garbage in, garbage out. If Facebook positions itself as the arbitor of data and actively stops people from posting, then it must take responsibility for what is on the platform. If it simply allows people to sort the data that anybody can post, then any properties of that sorting (whether by likes, or date posted) are emergent.
- jschwartzi 6y ago
  How could it not be the fault of Facebook when Facebook designed the algorithms that are creating all of the divisiveness on Facebook? If I build a bridge intending it to stay up and it happens to fall down 6 months later, I'm responsible for it. Facebook created an algorithm that divides people politically and that surfaces content that is provably fictional. So they should be held responsible for it regardless of their intent. They don't get to invoke "common carrier" status when they're writing software that makes decisions about what you do or don't see. What makes a telephone a "common carrier" is the fact that the telephone doesn't decide who you call. It doesn't matter whether it's software or a human. What matters is that decisions are being made by Facebook about what you do or don't see. Whether or not it is intentional is immaterial to the effect. The law doesn't care about your intent. I wouldn't intentionally dump toxic waste into a river but I'm liable for dumping whether I intended to or not. Mark Zuckerberg can't just throw up his hands and go "oops it's software I can't help it" when it's his company that made all of the decisions about how the software works.
  - Thorentis 6y ago
    Truth is not the point of social media. Facebook isn't an encyclopaedia. Humans already gravitate towards groups that validate their opinions. It makes sense for Facebook to show people content they want to see. It is incredibly Orwellian to say "Facebook should only show people content which corrects their wrong views". Facebook isn't a social conditioning tool. I find the alternative to "misinformation" much scarier. Misinformation and being mistaken are human flaws we will always have, and therefore any social groups will have them by default. Using technology as a tool to condition people out of their views against their will is scary. The information is out there. There are reliable news sources. There are reliable databases and encyclopaedias and journalism. If people choose not to read them then that's on them.
    - adamsea 6y ago
      IMHO we as a society and species are still figuring out mass communication. Propaganda, misinformation and deception have always been human issue - mass media magnified them as it does everything else. And I think we all have the right to critique social media, just like we can critique the news, books, movies, etc. We don’t have to agree but the discussion is a valid one to have! We get to help shape our society and world, after all :).
- clairity 6y ago
  it's not emergent, it's inherent. facebook is political because it was designed from the start to control information. that's coercive, designed literally to change people's behavior, whether covertly or overtly, which is the essence of power and the political. facebook employees cannot absolve themselves of responsibility by saying it's the machine that did it, or that other people were involved and complicit. being political is not an incidental facet of facebook, it's a core intention.
- adamsea 6y ago
  1. This sounds like a somewhat naive take on filtering algorithms. 2. Does it matter if it’s Facebooks “fault” or not? The issue is their power. Imho ideally they would acknowledge and accept responsibility for their power and in the US at least there would also be some laws regulating them in this regard.
themacguffinman 6y ago
Phones lines do have that problem, just with a weaker effect on a smaller scale. Phone call spam/fraud is notoriously rampant, to the point where many carriers & developers create centralized systems to detect and filter calls down to something a person can tolerate. These systems are scored by spam reports and other metrics that I'm not privy to, some of it is T-Mobile or Google deciding what calls should be auto-blocked and what shouldn't (mostly driven by their desire to keep people using telephony, otherwise they wouldn't bother). And the inevitable outcome of building a what-calls-go-through machine is that there are many parties trying to influence the machine. Eg. faking caller ID, evading blocks with throwaway numbers, spamming no-response calls to figure out which numbers are valid to target, faking a robot voice to pretend to be a real person. Practically every modern platform uses centralized systems to filter the noisy world down to something fit for purpose, and sometimes this intersects with political issues. That's no reason to expect a platform like Facebook to become even more political in their stance than the existing level of politicization that is almost impossible to avoid.

Thorentis 6y ago

This is a fair point, but I think the political aspect is an "emergent property" if you will, rather than an inherent one. If Facebook limits the filtering to engagement, then it isn't the fault of Facebook that political content is engaging. That's just human nature. Disasters, outrage, politics, polarizing topics - these are all popular topics both online and off-line, and apread quickly as town gossip well before Facebook. It is only when Facebook steps in and says that particular topics need to be exceptions to the filtering rules that apply to everything else, that they make themselves into a political actor. For instance, let's say that the news feed showed you content based purely on number of likes. If political posts get lots of likes that isn't Facebook's problem. If the same ranking rules apply to all posts (# of likes) then they would remain neutral. As soon as Facebook says "content from x person will have their ranking artificially changed to reduce/increase engagement with it" thereby making an exception to the rule that applies to everything else, they have now become a political actor.

tkzed49 6y ago
Whether or not a property of a system is emergent does not seem particularly relevant to discussing its effects. It would be nice if we could just look at the way a platform like Facebook works, or see that it does not intend to be a "political actor", but the reality is that its effects are destructive. It has a strong effect on politics. The effects of Facebook are not outside of its responsibility simply because it isn't programmed to be political.
mikenew 6y ago
I agree with what you're saying; pointing a finger at one particular thing and saying "this gets suppressed" is a bad solution. In fact it probably opens the door to a whole new category of problems. But... I think what we're seeing with political content is just a symptom of the real problem. > Disasters, outrage, politics, polarizing topics - these are all popular topics both online and off-line, and spread quickly as town gossip well before Facebook. This is true. But when information spreads through people's conversations with each other there's limits to how fast it spreads. There's also a lot of room for dialogue and different perspectives. If I have some silly conspiracy theory that I want to spread around, it's going to be pretty hard to convince the people around me that 5G is going to activate microchips that were injected into my bloodstream. They will likely point out that basic laws of physics don't really allow for that. But if I know how to game a social media algorithm[0] to connect me with millions of people that are susceptible to that kind of thinking, I could convince a shockingly huge number of them to believe it[1]. Especially if the social media platform isolates those people from opposing opinions and connects them with people that think similarly. I think social media is like removing the control rods from a reactor. Those basic human flaws are now being amplified and capitalized on at a scale we can barely even grasp. And it really doesn't matter if Facebook, Twitter, etc. are "at fault" or not. It's a fundamental problem with this services and the problems will continue to get worse. 0. https://www.npr.org/2020/07/10/889037310/anatomy-of-a-covid-19-conspiracy-theory https://www.npr.org/2020/07/10/889037310/anatomy-of-a-covid-... 1. https://www.cnn.com/2020/04/13/us/coronavirus-made-in-lab-poll-trnd/index.html https://www.cnn.com/2020/04/13/us/coronavirus-made-in-lab-po...
- adamsea 6y ago
  Agreed. It’s all pretty new stuff in a lot of ways and we are just starting to figure out what it actually is.
paulgb 6y ago
> let's say that the news feed showed you content based purely on number of likes Does any site actually do this successfully? It seems to me that even sites that lean heavily towards algorithmic curation (including HN) still have an element of human veto.
whateveracct 6y ago
> This is a fair point, but I think the political aspect is an "emergent property" if you will, rather than an inherent one. This is like saying discrimination that gets baked into an ML model isn't the creators' fault imo.
- Thorentis 6y ago
  No it isn't. The creator chooses which data to feed in, and which not to. Garbage in, garbage out. If Facebook positions itself as the arbitor of data and actively stops people from posting, then it must take responsibility for what is on the platform. If it simply allows people to sort the data that anybody can post, then any properties of that sorting (whether by likes, or date posted) are emergent.
jschwartzi 6y ago
How could it not be the fault of Facebook when Facebook designed the algorithms that are creating all of the divisiveness on Facebook? If I build a bridge intending it to stay up and it happens to fall down 6 months later, I'm responsible for it. Facebook created an algorithm that divides people politically and that surfaces content that is provably fictional. So they should be held responsible for it regardless of their intent. They don't get to invoke "common carrier" status when they're writing software that makes decisions about what you do or don't see. What makes a telephone a "common carrier" is the fact that the telephone doesn't decide who you call. It doesn't matter whether it's software or a human. What matters is that decisions are being made by Facebook about what you do or don't see. Whether or not it is intentional is immaterial to the effect. The law doesn't care about your intent. I wouldn't intentionally dump toxic waste into a river but I'm liable for dumping whether I intended to or not. Mark Zuckerberg can't just throw up his hands and go "oops it's software I can't help it" when it's his company that made all of the decisions about how the software works.
- Thorentis 6y ago
  Truth is not the point of social media. Facebook isn't an encyclopaedia. Humans already gravitate towards groups that validate their opinions. It makes sense for Facebook to show people content they want to see. It is incredibly Orwellian to say "Facebook should only show people content which corrects their wrong views". Facebook isn't a social conditioning tool. I find the alternative to "misinformation" much scarier. Misinformation and being mistaken are human flaws we will always have, and therefore any social groups will have them by default. Using technology as a tool to condition people out of their views against their will is scary. The information is out there. There are reliable news sources. There are reliable databases and encyclopaedias and journalism. If people choose not to read them then that's on them.
  - adamsea 6y ago
    IMHO we as a society and species are still figuring out mass communication. Propaganda, misinformation and deception have always been human issue - mass media magnified them as it does everything else. And I think we all have the right to critique social media, just like we can critique the news, books, movies, etc. We don’t have to agree but the discussion is a valid one to have! We get to help shape our society and world, after all :).
clairity 6y ago
it's not emergent, it's inherent. facebook is political because it was designed from the start to control information. that's coercive, designed literally to change people's behavior, whether covertly or overtly, which is the essence of power and the political. facebook employees cannot absolve themselves of responsibility by saying it's the machine that did it, or that other people were involved and complicit. being political is not an incidental facet of facebook, it's a core intention.
adamsea 6y ago
1. This sounds like a somewhat naive take on filtering algorithms. 2. Does it matter if it’s Facebooks “fault” or not? The issue is their power. Imho ideally they would acknowledge and accept responsibility for their power and in the US at least there would also be some laws regulating them in this regard.

themacguffinman 6y ago

Phones lines do have that problem, just with a weaker effect on a smaller scale. Phone call spam/fraud is notoriously rampant, to the point where many carriers & developers create centralized systems to detect and filter calls down to something a person can tolerate. These systems are scored by spam reports and other metrics that I'm not privy to, some of it is T-Mobile or Google deciding what calls should be auto-blocked and what shouldn't (mostly driven by their desire to keep people using telephony, otherwise they wouldn't bother). And the inevitable outcome of building a what-calls-go-through machine is that there are many parties trying to influence the machine. Eg. faking caller ID, evading blocks with throwaway numbers, spamming no-response calls to figure out which numbers are valid to target, faking a robot voice to pretend to be a real person. Practically every modern platform uses centralized systems to filter the noisy world down to something fit for purpose, and sometimes this intersects with political issues. That's no reason to expect a platform like Facebook to become even more political in their stance than the existing level of politicization that is almost impossible to avoid.