I couldn’t see that making up the shortfall. For starters a great many of London’s workforce don’t live inside the M25 so wouldn’t be eligible / viable for deli

I couldn’t see that making up the shortfall. For starters a great many of London’s workforce don’t live inside the M25 so wouldn’t be eligible / viable for delivery. Then you have the issue that a lot of people would still prefer to cook for themselves. And this isn’t exactly a new market either, thanks to the likes of Deliveroo, Uber Eats and Just Eat. So there’s already a lot of competition.