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Why would you be upset by that? By lowering the price for an entry version, customers who otherwise couldn’t afford the full version still get the option to us

• matheusmoreira 6y ago
  > Why would you be upset by that? The former Microsoft Excel Program Manager explains it well: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-... > this business about segmenting? It pisses the heck off of people. > People want to feel they’re paying a fair price. They don’t want to think they’re paying extra just because they’re not clever enough to find the magic coupon code. > God help you if an A-list blogger finds out that your premium printer is identical to the cheap printer, with the speed inhibitor turned off. > So, while segmenting can be a useful tool to “capture consumer surplus,” it can have significant negative implications for the long term image of your product. > Even assuming you’re willing to deal with a long-term erosion of customer goodwill caused by blatant price discrimination, segmentation is just not that easy to pull off. First of all, as soon as your customers find out you’re doing it, they’ll lie about who they are > If your customers talk amongst themselves, they’re going to find out about the price you’re offering the other people, and you’ll find yourself forced to match the lowest prices for everyone.