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Data and statistics aren't getting through, so maybe the answer is to rebrand it. Drop the word "nuclear". Chernobyl is too powerful of an association. All the
by Reedx 6y ago
Data and statistics aren't getting through, so maybe the answer is to rebrand it. Drop the word "nuclear". Chernobyl is too powerful of an association. All the data in the world is just no match for that story and imagery.
- EmilioMartinez 6y ago>rebrand it. Drop the word "nuclear". I laughed at the thought of A/B testing new names of fundamental forces across different demographics.