Likewise, we can thank Apple's commoditization of the software market for the rapid proliferation of microtransactions over the last decade. Hopefully we'll so

Likewise, we can thank Apple's commoditization of the software market for the rapid proliferation of microtransactions over the last decade. Hopefully we'll soon see a new paradigm come along and dethrone the whole, "be annoying but just fun/useful enough to exploit the impatient and impulsive" monetization scheme so many microtransaction-heavy apps have taken up in lieu of just charging $5 up front.