This is probably it. They see all those free users and think of them as "potential customers." They just don't realize/care that their "potential" is like $20

This is probably it. They see all those free users and think of them as "potential customers." They just don't realize/care that their "potential" is like $20-40 out of maybe 10% of them. And well, it's pretty hard to sell a product the the public for $20 then turn around and sell it to enterprises for $20,000. Adobe at least offers lower cost products for their less sophisticated users.