There are still some more profitable game franchises (notably Pokemon, Mario, and Call of Duty) according to Wikipedia: https://en.wikipedia.org/wiki/List_of_hi

There are still some more profitable game franchises (notably Pokemon, Mario, and Call of Duty) according to Wikipedia: https://en.wikipedia.org/wiki/List_of_highest-grossing_media_franchises https://en.wikipedia.org/wiki/List_of_highest-grossing_media... But apparently no single "entertainment product" ever earned more. What's also unique is that all the listed revenue ($10bn for the whole franchise as of now) appears to originate from game sales itself (and perhaps microtransactions as of late), not merchandise, etc. It's reasonable to guess this way is much more profitable.