The lack of transparency here has been awful as a consumer. Not only did the first wave of cards sell out between refreshes, but Nvidia failed to inform us that

The lack of transparency here has been awful as a consumer. Not only did the first wave of cards sell out between refreshes, but Nvidia failed to inform us that they would continually restock the site throughout the day. I managed to snag myself a FE card, but dozens of friends and coworkers were not so lucky. There are relatively simple solutions like a preorder queue or allowing backstock orders that are fulfilled sequentially, but it doesn’t seem like Nvidia is concerned at all with the customer experience; they know they aren’t losing customers as long as they continue to provide best in class performance.