"People often do" usually means "some people do", which implies "some people don't". If it's a biz, you want to look at the size of each group and what their m

"People often do" usually means "some people do", which implies "some people don't". If it's a biz, you want to look at the size of each group and what their members are willing to pay to "get it their way". If you're doing something to satisfy your itch, you're a customer. How much are you paying to get your way?