- If it is a client you absolutely want to land, say to enter a sector, and if the certification is something you decide you really need because organizations i

- If it is a client you absolutely want to land, say to enter a sector, and if the certification is something you decide you really need because organizations in that sector require that too, could that client pay for the certification out of the amount you'd charge them for your software? Or you could you offer N months of premium support so you don't disturb your cash flow. - Take a look at replicated.com, and enterpriseready.io and https://github.com/enterpriseready/enterpriseready https://github.com/enterpriseready/enterpriseready).