Apologizing and behaving well in case of screw ups is surprisingly effective, people are so used to dealing companies who try to hide their mistakes under the r

Apologizing and behaving well in case of screw ups is surprisingly effective, people are so used to dealing companies who try to hide their mistakes under the rug, that it feels like a breath of fresh air to them. It's the first and most valuable lesson I've discovered as a consultant. That and admitting you don't know when you don't know something (it's a amazing the number of people who'll bullshit an answer instead of just saying: "Sorry, I don't know, I'll get back to you on that")...