I hate Amazon kindle’s business model options and ethics - can share how they nudge a creator to choose the 35% royalty (using detailed docs instead of being ex

I hate Amazon kindle’s business model options and ethics - can share how they nudge a creator to choose the 35% royalty (using detailed docs instead of being explicitly) at every screen when you have explicitly indicated your would like 70%. Happy to create a Post if there is interest. Don’t see a viable player who gives the same reach though. I am interested in the responses