The company that runs it also does other domains like .art, .blog, .design, .group, .ink, .llc, .photography, .style and .wiki. I'd say they just picked the m

The company that runs it also does other domains like .art, .blog, .design, .group, .ink, .llc, .photography, .style and .wiki. I'd say they just picked the most generic thing that they thought would make the most money.