> This is challenging when the majority of products are headed in one direction, driven by market demand that companies can influence by advertising. Exactly.

> This is challenging when the majority of products are headed in one direction, driven by market demand that companies can influence by advertising. Exactly. The author says it's large corporations that are driving us there, and yet seems to be naive enough to believe that the very market forces that made those large corporations large and drove technology in this direction can be changed by an extremely insignificant minority. The vast majority of people want tech that's cheap and does what they want, as evidenced by Xiaomi being the biggest smartphone company in India. The only way to turn that around is to have a power equally as big as the companies - i.e. Government.