At some point, there must have been this conversation with select few people in which you together decided to start the business. These are potentially your co-

At some point, there must have been this conversation with select few people in which you together decided to start the business. These are potentially your co-founders. In the next few weeks/months, you may expand that list, but I believe the co-founders are the ones that take the highest risk to co-found the company in face of high ambiguity and risk. A good split of responsibilities is that each co-founder has a Cxx role (not necessarily a title). You generally need to fill the roles of a CEO, CFO, COO, CPO, CTO and CMO. This doesn't mean you need this many co-founders, as some roles can be merged, but the responsibilities most likely have to be distributed.