What's the big deal? Why can't it be a trade and a craft? Problem is, if you don't have the craft, then you're not gonna get the end result. Just don't shove t

What's the big deal? Why can't it be a trade and a craft? Problem is, if you don't have the craft, then you're not gonna get the end result. Just don't shove the craft down the customer's throat. That stuff is for colleagues. The customer wants to hear a different but not necessarily competing message.