My favorite “console wars” story that I came across a while back, and is relevant to pricing advantage, is when Sony more-or-less immediately killed the Sega Sa

My favorite “console wars” story that I came across a while back, and is relevant to pricing advantage, is when Sony more-or-less immediately killed the Sega Saturn before it’s US release. Right after Sega’s E3 presentation announcing the Saturn, US release date, and it’s $399 price tag, it was Sony’s turn. The guy from Sony walked up to the mic, said “$299”, and walked off stage. [1] [1] https://youtu.be/ExaAYIKsDBI https://youtu.be/ExaAYIKsDBI