Also remember that Mark Zuckerberg himself demoed the Samsung Oculus headset to everyone. That was a really big deal at the time. It's possible that this is a p

Also remember that Mark Zuckerberg himself demoed the Samsung Oculus headset to everyone. That was a really big deal at the time. It's possible that this is a pet project he's adopted and really wants to see succeed. However, practically, it's a great jumping off point for AR and we know that Apple is experimenting with Augmented reality headsets that are tied to your phone. Facebook might just be trying to get ahead of the game, betting that the next step past phones is VR/AR.