Optimistically? I think they're definitely betting on VR being "reality adjacent" eventually and hence social interactions might actually be more meaningful in

Optimistically? I think they're definitely betting on VR being "reality adjacent" eventually and hence social interactions might actually be more meaningful in VR than they are on a website. Cynically, I think they just want even more datapoints on what everyone is doing. If people start to use VR the way they use the internet even a little (accessing content provided for free with ads), then data from a person's VR headset will have valuable information about how to target ads to that person.