He's selling experience or byproducts of his work. With early signup this week at $7k (cheapest) and for 200 pax, a 40% signup this week will give him 560k for

He's selling experience or byproducts of his work. With early signup this week at $7k (cheapest) and for 200 pax, a 40% signup this week will give him 560k for a weekend of delivery of several years of experience and byproducts. It's interesting. How many of us have byproducts or experience we can sell at a premium in single session events like this? Why aren't we doing more of this? Anyone have experience doing it? Also another tidbit, he had an advance of <$100k for his first book, and $2+M for his second.