The author very likely did not choose the headline and the story itself never refers to Feeney being broke. It does use the idiom “go for broke” meaning to give

The author very likely did not choose the headline and the story itself never refers to Feeney being broke. It does use the idiom “go for broke” meaning to give something your full effort, which Feeney certainly did. Perhaps the headline was a lame attempt at a pun on the idiom or perhaps it’s just a clickbait headline.