>The most 'deceptive' aspect of marketing is not even remotely 'product information'. Arguably, these days, I think it is. >Very little marketing is done on t

>The most 'deceptive' aspect of marketing is not even remotely 'product information'. Arguably, these days, I think it is. >Very little marketing is done on the basis of information, it's emotional, life style aspiration. >Does Nike put ads showing the technical aspects of their shoes in Times Square? You're missing the point - I said that Nike stance, claims, ads, brand, is self evident. Manipulated reviews, high ranking on Google, and influencers promoting products, it's dissimulated. People are not aware those variables are being manipulated. Even if some people buy Nike for the sake of Nike, if they are presented with a 150$ pair of shoes that has 3,5 reviews on Amazon, or has Kanye West saying "this shoes are shit", makes a huge difference these days.