I definitely paid attention to their argument, and I never said that advertising didn't work, so I'm not following where you're going. I said that advertising

I definitely paid attention to their argument, and I never said that advertising didn't work, so I'm not following where you're going. I said that advertising is self evident, it's not dissimulated. Ads must be signaled as being ads. On TV, comercial breaks must be voiced out - "we're going into comercial break" - you signal people that they are leaving a news format into advertising. At least in the countries I know, namely my country, where advertising is quite regulated for it's nature. And let's not think we're Pavlov Dogs, exceptionally good advertising needs a lot of money behind it's distribution to generate enough reach and frequency to be effective - that has a tremendous cost. That's why the lion share of marketing budgets is for media buying. Then I said that their proposal is not practical in reality - SEO, market places, reviews, product descriptions, everything is pretty much dissimulated these days, or has a high potential to be dissimulated. Hell, the market reference, a tech firm with access to literally unlimited money, can't handle this problem, I'm talking about Amazon.