Appreciate engagement, much more complicated story than can be told here, but short version for both (IMO, of course) is: 1. Decision making is much more of a

Appreciate engagement, much more complicated story than can be told here, but short version for both (IMO, of course) is: 1. Decision making is much more of a "Thinking Fast And Slow" behavioral model than a monolithic intellectual logical process (the Slow part of Thinking Fast and Slow). 2. The small messaging nudges have a huge and impossible-to-prevent impact on the Fast part, which drives the majority of micro decision making. 3. Rationalization (how the Slow part retroactively justifies Fast micro decision making) plus authority dynamics (Trump enshrining bullying behavior at the leadership level) mean: Beliefs may not have changed but behavior contradicts beliefs. This is especially critical- and tragic- when that behavior is self-destructive, and beliefs/denial are an obstacle to using communication for harm reduction. Hope that makes sense. Best wishes.