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Traditionally vertical integration is fine and horizontal suspicious in antitrust law. Why are ads different?
by wbl 6y ago
Traditionally vertical integration is fine and horizontal suspicious in antitrust law. Why are ads different?
- TeMPOraL 6y agoMy guess would be: because a single company owns a significant chunk of the market share of each segment of the vertical they're integrating.
- dialtone 6y agoI’m not sure how you can say that. The first examples of anti trust action have been about vertical integration and ownership of critical infrastructure by a market player not allowing entrance by others because it’s not easy to lay down more railway or more phone cables or telegraph cables. That’s the case for the web advertising situation.