4 ms·
Apple is a luxury brand. The fact they have such a market share is an aberration not the norm. The ex-ceo of Burberry works at Apple. They are for rich folks, 1
by conception 6y ago
Apple is a luxury brand. The fact they have such a market share is an aberration not the norm. The ex-ceo of Burberry works at Apple. They are for rich folks, 1500 for a phone remember!
Their incredible success has been in convincing non-rich folks their product is worth stretching their finances to get a new one as often as they can.
Every product line is marketed as a luxury product. It’s not surprising that their services are also marketed in the same way.
- saagarjha 6y ago> The ex-ceo of Burberry works at Apple. If you're talking about Angela Ahrendts, she left last year.
- alwillis 6y agoThe Apple Watch SE is $279—that’s not luxury level money.
- conception 6y agoIf you think $300 for a watch, smart or not, isn't luxury level money, I think you really need to re-evaluate where "rich" starts and "most people" ends.