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This here, is a great example of what you think would work. It’s diplomatic and reasonable. However, in my experience it reads well, but falls super short in pr
by slovette 6y ago
This here, is a great example of what you think would work. It’s diplomatic and reasonable. However, in my experience it reads well, but falls super short in practice.
It’s usually a request because someone is following a policy checklist. Either that someone is the same person you’re selling to (you’re lucky) or it’s a paralegal going through due diligence (you’re unlucky). In either case, none of what’s said here works because if they can’t check that box your dropped off the attention list as they know they can’t get it past upper approvals.
So, if it’s the person your selling to and you’ve built a product they love, then you might have what a lot of enterprise sales people strive for: “an internal ambassador or cheerleader”. But more often I think, that’s not the case as it’s the paralegal that has 0 connection to your product value at all or what you’ve built just isn’t necessary enough for the contact to work super hard around policy for.
In the likely hood of these scenarios, it just doesn’t end with a sale that keeps food on the table for early founder driven startups. It’s better to know your target audience and spend time where you need to that results in revenue. If that’s a SOC2 cert, go get it done.
edit apologies for typos. Mobile app isn’t the greatest. :/
- codingdave 6y agoDoing everything needed for every sale can kill a SaaS. There is such a thing as a bad customer, and customers who put burdens on your business that you cannot sustain are bad customers, even if they look tempting because of their size. You need to know the lifetime value of this sale, and determine whether the cost to land the deal and support them is greater than that value. Saying "No" to a burdensome request covers that - if that kills the sale, that may be the right answer for your business. If not, that also may be the right answer. But you push that effort farther down the calendar, until you know which answer is correct.