> The industry didn't even have to convince anyone. It's genuinely consumer-led. And yet they spent millions doing just that when research showed that people h

> The industry didn't even have to convince anyone. It's genuinely consumer-led. And yet they spent millions doing just that when research showed that people had no interest in buying it: https://priceonomics.com/the-ad-campaign-that-convinced-americans-to-pay/ https://priceonomics.com/the-ad-campaign-that-convinced-amer...