Nvidia does publicize benchmarks in its marketing, but many people (correctly) are skeptical of benchmarks published by the same company that makes the product.

Nvidia does publicize benchmarks in its marketing, but many people (correctly) are skeptical of benchmarks published by the same company that makes the product. The number of CUDA cores and other hardware resources is a number that feels a bit more objective, even though it is hard to understand the direct implications on performance. Apple is a good example of a company that just doesn't really talk too much about the low-level details of their chips. People buy their products anyway.