Or, maybe, when we realize our society is set up to increase billionaires' fortunes, not happiness or well-being, his example of Giving While Living will become

Or, maybe, when we realize our society is set up to increase billionaires' fortunes, not happiness or well-being, his example of Giving While Living will become a standard for the very rich, and everyone will know his name. Why not make the word for a selfless act a Feeney?