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The most 'deceptive' aspect of marketing is not even remotely 'product information'. The paper is so out of touch with the reality of marketing to even suppose
by jariel 6y ago
The most 'deceptive' aspect of marketing is not even remotely 'product information'.
The paper is so out of touch with the reality of marketing to even suppose that.
Very little marketing is done on the basis of information, it's emotional, life style aspiration.
Does Nike put ads showing the technical aspects of their shoes in Times Square?
Or does the 'Big Spend' go on Kapaernick's lofty quasi-political statements?
Literally turn on your TV and watch 10 commercials and listen carefully and look at the imagery: "This truck is rugged, tough, reliable, I can haul a bigger load than anyone else on the road, look how impressive I am to the other guys on the site" - this is an example 'utilitarian aspiration' i.e. when they sell utility as an aspiration because said utility is not very necessary.
- libertine 6y ago>The most 'deceptive' aspect of marketing is not even remotely 'product information'. Arguably, these days, I think it is. >Very little marketing is done on the basis of information, it's emotional, life style aspiration. >Does Nike put ads showing the technical aspects of their shoes in Times Square? You're missing the point - I said that Nike stance, claims, ads, brand, is self evident. Manipulated reviews, high ranking on Google, and influencers promoting products, it's dissimulated. People are not aware those variables are being manipulated. Even if some people buy Nike for the sake of Nike, if they are presented with a 150$ pair of shoes that has 3,5 reviews on Amazon, or has Kanye West saying "this shoes are shit", makes a huge difference these days.