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Yes - it's 72 pages long where in most pages half of it are references. I confess I didn't check the references, in part because of laziness, other part becaus
by libertine 6y ago
Yes - it's 72 pages long where in most pages half of it are references.
I confess I didn't check the references, in part because of laziness, other part because I gave them the benefit of the doubt with regards to the references they used.
>or just assume that they wouldn't cover the subtleties and nuances you describe above?
You tell me.
- PaulDavisThe1st 6y agoI would say that if you read it, you didn't really pay attention to their argument. For a start, the entire premise of the article is that "advertising works".
- libertine 6y agoI definitely paid attention to their argument, and I never said that advertising didn't work, so I'm not following where you're going. I said that advertising is self evident, it's not dissimulated. Ads must be signaled as being ads. On TV, comercial breaks must be voiced out - "we're going into comercial break" - you signal people that they are leaving a news format into advertising. At least in the countries I know, namely my country, where advertising is quite regulated for it's nature. And let's not think we're Pavlov Dogs, exceptionally good advertising needs a lot of money behind it's distribution to generate enough reach and frequency to be effective - that has a tremendous cost. That's why the lion share of marketing budgets is for media buying. Then I said that their proposal is not practical in reality - SEO, market places, reviews, product descriptions, everything is pretty much dissimulated these days, or has a high potential to be dissimulated. Hell, the market reference, a tech firm with access to literally unlimited money, can't handle this problem, I'm talking about Amazon.