> You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone. This really isn't new at

> You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone. This really isn't new at all (Zwift, Trainerroad, Sufferfest, Aaptiv, etc). Hell even today all that Peloton offers over competitors is nice treadmills and a closed/proprietary protocol for integration (unlike those other examples). I do expect that Apple will likely package and market it very thoughtfully for mass-market, which is significant. One could argue that Peloton is also all about its mass-market appeal, which is exactly why we're talking about Peloton and not the enthusiast-oriented brands like Wahoo.