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But direct integration with sports equipment seems like it would be the next logical step on the radar for Apple. You'll be able to go on Amazon and buy [Bike/
by Someone1234 6y ago
But direct integration with sports equipment seems like it would be the next logical step on the radar for Apple.
You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone.
Then Peleton offers no value add. They're just a treadmill maker charging 250% of their competitors.
- ilikehurdles 6y ago> You'll be able to go on Amazon and buy [Bike/Treadmill/etc] with "Fitness+ Compatible" that streams wirelessly to your watch/phone. This really isn't new at all (Zwift, Trainerroad, Sufferfest, Aaptiv, etc). Hell even today all that Peloton offers over competitors is nice treadmills and a closed/proprietary protocol for integration (unlike those other examples). I do expect that Apple will likely package and market it very thoughtfully for mass-market, which is significant. One could argue that Peloton is also all about its mass-market appeal, which is exactly why we're talking about Peloton and not the enthusiast-oriented brands like Wahoo.
- mikestew 6y agoGym equipment integrates with Apple Watch already, yes? At least that's what they advertise; I haven't hit a gym since I've had an Apple Watch. If true, I don't see a big leap from there to home equipment. We bought a NordicTrac rowing machine a few months ago, and it has a Bluetooth. I was thinking, "ya know, this thing is just a bit of software (and maybe silicon) away from just connecting directly to my watch."
- gsumpster 6y agoI don't think it's fair to ignore the instructor and class content of Peloton. I use mine because of the classes, I'm not sure I would use the bike if it weren't for the instructors and classes that I like. Peloton did also just release a new bike that does work with Apple's GymKit too, so, I don't think it's just the metrics.