If not Apple, it would have been someone else to come for Peleton's lunch. We bought a rowing machine this summer, and it comes with a "free" year of the iFit s

If not Apple, it would have been someone else to come for Peleton's lunch. We bought a rowing machine this summer, and it comes with a "free" year of the iFit service. Pretty much the same as Peleton's offering: live workouts, a library of pre-recorded workouts, both indoor and outdoor. It additionally has workouts that don't involve the rowing machine. For $300-400/year for a family membership that includes 5 people, I might have renewed when the free year is up, depending on how much use we got out of it. But not now. Apple's offering is going to have to really suck to not offer a good value at $79/year. Known names like Peleton might come out okay (as in survive, not flourish), but less-known companies are sure going to hurt.