That's sort of the point I'm making. Reducing consumption comes before reusing and recycling. "If you participate in Apple's trade-in programs, consumption isn

That's sort of the point I'm making. Reducing consumption comes before reusing and recycling. "If you participate in Apple's trade-in programs, consumption isn't an issue." If that's how you feel, then Apple's marketing has done its job of removing environmental concerns from your purchasing decision even though there is still a lot of waste in buying a new phone yearly.