That's a fair point. Customer segmentation can be overdone. There was an interesting article on HBR about research Clayton innovator's-dilemma Christensen was

That's a fair point. Customer segmentation can be overdone. There was an interesting article on HBR about research Clayton innovator's-dilemma Christensen was doing into customer segmentation vs. a job-to-be-done approach (http://hbswk.hbs.edu/item/6496.html http://hbswk.hbs.edu/item/6496.html). Once someone clicks on a link that calls out to them as a customer, you need to tell them pretty quickly what you can do and how you can do, i.e. what job you can help them do. On brandregard.com we simply moved the discussion about features down one level, behind a customer segment link. We also discuss features in length below the fold on the landing page.