For advertisers, the fact that people that may never click on any banner ad, are blocking the ads on the internet is not a bad thing per se. Once they got a cl

For advertisers, the fact that people that may never click on any banner ad, are blocking the ads on the internet is not a bad thing per se. Once they got a click, they know that this user does not have an ad blocker so is less tech savvy, and more susceptible to be influenced by marketing. Click through rates and conversion rates have increased on desktop traffic in the past few fears.