> the view that prevails today: that advertising does no more than convey useful product information to consumers. Prevails in which part of society? The vast

> the view that prevails today: that advertising does no more than convey useful product information to consumers. Prevails in which part of society? The vast majority of the few ads that I see at least attempt to be at least mildly misleading by at giving the impression that the product is somehow quite different from competing products but without actually spelling out what the difference really is or whether there really is a difference.