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Wow, I didn't even think about gym memberships ect, using this as a biz model, but it does make complete sense. People buying memberships on Jan 1 for resoluti
by fvryan 15y ago
Wow, I didn't even think about gym memberships ect, using this as a biz model, but it does make complete sense. People buying memberships on Jan 1 for resolutions and then never going back.
- Afton 15y agoThis is a big gym's business model. I've read that the goal is to have around 10% active members. The other part of the model is to get folks who are active into additional cost classes.
- mattm 15y agoI've heard this as well. If everyone who was a member actually used the gym 3 times a week for an hour, the gym would need to be much, much larger and charge much more. In effect, all the people who pay but don't use are subsidizing the people that pay and make the most out of the service.