That seems akin to an 'ethical' approach to ads. But as always with ethical products that are competing in a common market, how do you prevent cut-throat/unethi

That seems akin to an 'ethical' approach to ads. But as always with ethical products that are competing in a common market, how do you prevent cut-throat/unethical competitors from dominating the market if they have better engagement, conversion rates due to more aggressive/deceptive/manipulative techniques?