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How is Instagram Reels doing and why will Shorts fare any different?
by brown9-2 6y ago
How is Instagram Reels doing and why will Shorts fare any different?
- dangoor 6y agoI haven't looked at the Shorts feature, but I think the fact that both Reels and Shorts are being integrated into bigger, well-established interfaces will make a big difference (quite possibly negative). TikTok is just TikToks. Reels have to fight for positioning in an overall sea of Instagram features and Shorts will do the same. YouTube and Instagram have different focuses, though, and I think that could make a huge difference in the uptake. So my point is "they're sitting in different user experiences", which is why they'll fare differently. I just can't predict which will do better!