> If I understood it correctly, they are adding it in the main app itself. Would a separate app make more sense, as YT is where I mostly go for watching mid/lon

> If I understood it correctly, they are adding it in the main app itself. Would a separate app make more sense, as YT is where I mostly go for watching mid/long length videos usually and their consumption pattern would be way different. I never understand when companies bundle a different app, as a feature inside their main app. Just bloating it and weakening the UX. Pretty much how IG did with Reels. There is a limit on how much you can stretch what a "tool" can do before breaking it and no longer full-filling any need. It would be much cleaner and clever for Google/YT to launch a 'different App' and then try to differentiate it and carve a niche for small videos. Trying to compete with Tik Tok being a "better" Tik Tok is certainly a dead end.