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If I understood it correctly, they are adding it in the main app itself. Would a separate app make more sense, as YT is where I mostly go for watching mid/long
by actuator 6y ago
If I understood it correctly, they are adding it in the main app itself. Would a separate app make more sense, as YT is where I mostly go for watching mid/long length videos usually and their consumption pattern would be way different.
Also, would the recommendations work differently here, at present YT recommendations seem to have a very high recency bias. Short videos will have inherently different engagement metrics too, so hopefully recommendations for both work differently.
But this is why I was very surprised with the rumoured $50B value for Tiktok, there are plenty of players who can disrupt it. Companies like YT, FB already know how to build social video platforms at scale. Just need to nail the creation tools and recommendations.
- mromanuk 6y ago> If I understood it correctly, they are adding it in the main app itself. Would a separate app make more sense, as YT is where I mostly go for watching mid/long length videos usually and their consumption pattern would be way different. I never understand when companies bundle a different app, as a feature inside their main app. Just bloating it and weakening the UX. Pretty much how IG did with Reels. There is a limit on how much you can stretch what a "tool" can do before breaking it and no longer full-filling any need. It would be much cleaner and clever for Google/YT to launch a 'different App' and then try to differentiate it and carve a niche for small videos. Trying to compete with Tik Tok being a "better" Tik Tok is certainly a dead end.
- jawarner 6y agoThe short videos are alongside the long-form content. They divert user attention if the long feature hits a lull. The investment of the short video is perceived to be lower, so users will stay in the app for longer.