There was lipdubs that were popular. I think that started the whole trend. Vine was certainly an initial iteration, it shows that you don't have to be first!

There was lipdubs that were popular. I think that started the whole trend. Vine was certainly an initial iteration, it shows that you don't have to be first! I think the discovery algorithm or at least the discovery presentation is the most important part. Reels and SnapChat both have "shorts" but they don't deliver in the same way as TikTok.