In general, if you want to make any real money from iOS, make your app free and have users unlock features with in-app purchases. The cost of gaining wide adopt

In general, if you want to make any real money from iOS, make your app free and have users unlock features with in-app purchases. The cost of gaining wide adoption of free applications is very low and you'll find your conversions once they start using the app are much higher than price changing strategies. You also have the option to break down the pricing into smaller pieces (have a few $0.50 upgrades instead of paying $2 for the app). If you have more specific questions about the kind of app/genre I'm happy to answer them. My company (http://flurry.com http://flurry.com) specialize in mobile application analytics and marketing.