4 ms·
AirBNB sure knows how to pull a nice marketing stunt.
by JoachimSchipper 16y ago
AirBNB sure knows how to pull a nice marketing stunt.
- daniel1980fl 16y agois it only me that "I dont get the idea"... (I was wrong many times before)
- JoachimSchipper 16y agoWhat exactly is your question? I admit I can't imagine spending $70k/night on entertaining my guests, but Googling for "airbnb liechtenstein" or variations shows that this has already got them a good amount of press, including e.g. TechCrunch. If they're lucky, and good, they may even get mentioned in the trivia section of a big newspaper.
- Groxx 16y agoI doubt you're their target market for renting a country. If you can drop 70k for a night without breaking a sweat, feel free to tell me I'm wrong. Given this is a partnership with Xnet, and: >Rent a Village by Xnet partners with these destinations to transform them into highly customized settings for events, corporate retreats, conferences, and more. I imagine this is more about "events" than a single person renting a country so they can sleep in it for the night. But that, too, is a possibility, if they wanted to just so they could say they did.
- klochner 16y agoIf you can drop $70k/night, do you really need airBnB to secure an island for a week? Definitely more marketing stunt than anything, but also definitely brilliant.
- Groxx 16y ago"An island", not really (usually). "A village" or "an entire country", that's a bit harder - people live there. The location's purpose isn't entirely to be rented. Tourism, absolutely, but not temporary ownership.
- klochner 16y agoSo I wonder what happens if someone had a trip booked and someone else decided to rent out the village for that day? Presumably they could be denied access to any public or private venue.
- Groxx 16y agoHmmm... that's a good question... Personally, I hope the village-renters have to agree that any current tourists retain access to any normally-public venues. Private is debatable.